by the way in storage there's something called moore's law in processing, storage the greater change is double every nine months than 18 months. twice the rate. so but the point is in the technology world you have to think about the companys producing innovation not producing products and services in order to stay ahead of the curve. >> jonathan, you want to pick up on this? >> i'm sorry. i'm a philosopher. i don't know how to innovate. and what strikes me about innovation, of course, is that -- this is something the president gave us a good example a few minutes ago, retroviruses and basic medical science turned into very important, as part of the treatment, and understanding of hiv-aids. years later. if you think of the internet it was packet switching, then turned into the internet and finally the web. there's a myth about americans that we only care about application n fact we are the most effective basic science producers in history. now, the founders, to use an overused cliche, had innovation in their d.n.a. the articles of confederation required standards of weights and measur